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Raising Heel
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Raising Heel

The cult of Birkenstock.

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HIDDEN ⓗ
Oct 12, 2023
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Birkenstock / Tekla | Tekla Fabrics

Over a year ago we made a little joke about investing in stocks, and this morning Birkenstock officially filed for an IPO, taking the company public. But how did a humble 249-year-old orthopedic shoe company somehow become a brand reportedly worth $9.2 billion? Well, the old-fashioned way: making a quality product consistently.

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