We're Not the Best, But We're Pretty Good

Paying homage to a label that defined underground music.

One of the companies that influences the HIDDEN approach is Sub Pop, a Seattle record label founded in the 1980s that introduced the world to numerous bands and genres, including some little group from Aberdeen, Washington called Nirvana. Established in 1986 by Bruce Pavitt and Jonathan Poneman, its name came from a fanzine Pavitt used to run called Sub…