Thunder Buddies
An electrifying Americana grail.
![Neighborhood X Harley-Davidson Collaborate on Limited Moto Culture Inspired Apparel Collection [678]](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F33cf307f-aabd-42fc-924c-dd3626b1ca20_678x381.jpeg "Neighborhood X Harley-Davidson Collaborate on Limited Moto Culture Inspired Apparel Collection [678]")
It's no secret that plenty of Japanese streetwear and fashion brands have made a small fortune through reinterpreting Americana and sportswear through a new lens of novelty. Shinsuke Takizawa’s NEIGHBORHOOD has done that since 1994, when he first established the brand and set up shop in the burgeoning Ura-Harajuku area of Tokyo. It’s one of the earliest Japanese labels to make it a shopping destination for sub rosa streetwear brands alongside WTAPS, Bounty x Hunter, and of course NOWHERE by Jun Takahashi and NIGO.