Three Underrated Japanese Brands

Put these on your radar.

Everything exciting about menswear seems to be coming from Japan. It’s no secret that the country that perfected streetwear and Americana is back in the forefront of compulsive shoppers’ minds. While mainstays like Visvim and Sacai continue to deliver bangers, a new crop of brands has emerged and stood out not through creating flashy logos or consistently collaborating with some of the buzziest brands in the game, but doing something novel: Creating nice clothes.

The past couple of years has seen labels like Ryota Iwai’s Auralee and Kazuma Shigematsu’s A. Presse quickly gain steam among menswear dudes and longtime Japanese brand enthusiasts like Chris Gibbs, who recently did an exclusive capsule collection with them for UNION Los Angeles.

But there’s a whole other world of Japanese brands worth checking out, some of which remain relatively under the radar.