One of the most interesting things about starting the partnership with UGG is the fact that while the company went mainstream when women began to adopt their shearling-lined boots as a fashion trend en masse, its origins are rooted in function.
And the people that benefited from the initial utilitarian purpose of the UGG boot? Surfers. Inspired by the lined boots Australian surfers covered their feet in when they stopped catching waves, founders Brian Smith and Doug Jensen brought the idea to America, where it became credible with the California surf scene.