Shock and Awe

How G-SHOCK made the toughest watch in the world.

During the peak of the candy-colored streetwear era, when patent leather BAPESTAs, full-zip hoodies that went all the way up to the face, and camo everything made up much of the daily uniform, there was one particular watch that captured the hearts and minds of burgeoning internet hypebeasts. And no, it wasn’t the luxurious Rolexes, APs, or Pateks commonly flaunted by rappers of today, rather, it was a humble offering from Casio.