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Pharrell From the Block
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Pharrell From the Block

How LEGO became a pop culture brand.

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HIDDEN ⓗ
Oct 11, 2024
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Pharrell Williams and Lego: A Perfect Fit?

Today marks the release of Piece By Piece, the biopic on Pharrell about the Virginia-born artist’s rise from the Atlantis Projects to one of the most revered creators of our time. In true Pharrell fashion, rather than opting for a traditional live-action route, he opted for a CG movie in the inimitable style of LEGO bricks and minifigures.

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