In Appreciation of Hidden Heat

Remembering the days when retail gems were right under your nose.

In the days when sneaker shopping was becoming more and more of a manifestation of sneaker culture—mom and pop shops began evolving into curated boutiques and sporting goods stores started to look like specialty sneaker shops—you had more of what you could call “oh shit!” moments. That is, you’d see something on a shelf you’d never encountered before, and “oh shit!” you absolutely had to have it.