The latest release from HIDDEN is now available exclusively to paid members. The “In The Blink Of An Eye” capsule collection pays homage to motorsports, car culture, and ‘90s era streetwear staples.
This release also features the second iteration of our partnership with Casio G-SHOCK: the DW5600HDN257. Inspired by nostalgic electronics and some of the brand’s earliest collaborations in the streetwear space, the matte white bands and HIDDEN “h” branding on the backlight make for a unique timepiece. It will come packaged in a unique collectible tin.
As part of the HIDDEN Gems series, a limited capsule of reversible bomber jackets will be available. The red lining is made of repurposed car covers. Due to the nature of the material and a desire to reuse as much of it as possible, only two of the jackets will feature the vintage Ferrari logo, with the rest having a solid red lining. These two special jackets will be selected at random to people who purchase the bomber.
The Prancing Horse symbol often associated with Ferrari and their racing team, Scuderia Ferrari. It traces its origins to World War I, when it was created by Italian ace pilot Francesco Baracca to be displayed on his airplane. Enzo Ferrari later was granted permission to use the design, albeit with a few changes made in the process, namely adding a yellow shield (or sometimes rectangular border) in the background and an anatomically-incorrect downturned tail.
The symbol inspires other pieces in the capsule, but replaced with a knowing nod to HIDDEN motifs like an Eastern-inspired dragon. Famously, the Italian car company also inspired designer Tinker Hatfield when it came to Michael Jordan’s signature shoe for the 1997-1998 season, resulting in the “Ferrari” Jordan 14s which feature the Jumpman logo also rendered inside a yellow shield as an homage to the brand.
Other exclusives for HIDDEN paid members include reworked Levi’s 501 jeans with a custom embroidered logo over the arcuate on one of the back pockets, and hand-distressed paint details.
Lastly, oversized helmet bags made from recycled car tarps round out the member exclusives, ideal for toting around anything you need to get around for the day, or ideal for keeping in the car while you run errands.