Fall Into the Cap Gap
Who owns an idea?
One of the most polarizing items from the YEEZY GAP ENGINEERED BY BALENCIAGA collaboration is a simple dad cap. Characterized by a tiny square heat stamped “Gap” logo, a velcro back strap, and gray embroidered flames that run from the bill to the crown, it’s essentially a gas station NASCAR hat filtered through the brutalist minimalism of Demna and Ye’s vision for everyday clothing. Sort of a souvenir cap for the dystopia, as it were.