EARLY ACCESS: HIDDEN x Craighill
Why the Brooklyn brand's novelty home goods are a cut above.
There’s a beauty in executing something relatively simple in a novel way. It’s been a guiding ethos from influential designers like Dieter Rams, and reflected in modern icons of design like Apple, Braun, and Eames. It’s no secret that it’s also been a big inspiration for the HIDDEN design language.
Perfecting the existing isn’t about reinventing the whee…