adidas Creates Modern Sneaker Mythology

The story is simple: Make a cool-looking shoe.

So much of modern sneaker writing is formulaic: A deeper dive into the history; here’s what makes this silhouette sub-culturally significant; did Kanye West wear it at one point? Then you have the whole roll-out cadence that often starts with a first look, first official look, and then hi-res studio shots lifted from the backend of some poor retailer with zero encryption.