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Above the Brim: How New Era Fitteds Regained the Crown

www.hiddenrsrch.com

Above the Brim: How New Era Fitteds Regained the Crown

After nearly a decade of dad caps, the New Era 59FIFTY is back with a vengeance.

HIDDEN ⓗ
May 28, 2021
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Above the Brim: How New Era Fitteds Regained the Crown

www.hiddenrsrch.com

When Stüssy released its latest batch of New Era caps earlier this month, it not only reinforced the fact that the fitted cap comeback has truly returned, but has come full circle. After all, the HIDDEN New Era 59FIFTY wouldn’t exist if it wasn’t for Stüssy, the brand that turned ballcaps into T-shirts for your dome.

As former Stüssy NY manager and UNDEF…

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